Does your business have a blog? If not, are you beginning to feel it should? Maybe your competitors have blogs? Perhaps you have started seeing the power of Blogging through your wonderings online. Well I can assure you blogging has become a mainstream marketing activity for many businesses.
Whilst more and more businesses are hearing about the value and increasing importance of blogging, many businesses are still trying to weigh up exactly what the advantages are and how they could get the best out of a blog to make sure it becomes an effective marketing tool and not just a wasted resource.
My suggestion to you is take the upper hand and get your business into the blogosphere. You will find it a great way to promote your business, generate leads and it has many more benefits.
Don’t ignore the importance of blogging, it is too critical to building your online presence. Before launching a blog, each company needs to ask the following questions:
Who would the primary reader of your blog be?
What do you want to tell them?
Do you understand the key informational needs of that person?
What value you can give to your readers?
Do you have a firm grasp on the types of keywords to focus on that your customers are searching for?
Who is best suited to write the content for the blog?
When you will be posting content?
What is your ultimate goal in starting a blog?
How will you market the blog?
How will you integrate the blog with the rest of your marketing?
Is the blog a necessity or just a quirky idea?
Do you have the needed resources to launch and maintain a blog? (costs; time, personnel; information)?
What is the risk factor your company will be exposed to by publishing a blog, especially if it is a blog that allows comments to be posted?
These are the general starter questions for a businesses to ask before it commits to blogging, perhaps a bit overwhelming, but necessary. Starting a corporate blog is a commitment and should be carefully thought-through before executing.
If you are a business then this is the perfect opportunity to get out there and start building your brand through blogging and supported by your use of social media marketing. You need to make the most of the opportunities available to you online so you don’t get left behind.
Whilst the benefits to your business of blogging are obvious, for many small businesses the challenge is finding the time to get it right. So you still feel you have no time to blog? We understand completely. We blog, we know how much time it takes.
Our dedicated and professional business blogging services can help you to plan and implement a blogging strategy that will really make a difference to your business – from setting up your blog, pulling together a unique blogging strategy to writing engaging and uniquely informative blog content fully optimised for search engines.
We offer a one-stop shop blogging service to write, publish, distribute and promote SEO friendly blog posts for businesses that want to outsource what can be a very specialist and time consuming activity. We can design and set up your blog (either standalone or integrated into your existing website) to writing and publishing the content (writing your blog posts) and managing the interaction with your readers.
Want to find out more about business blogging services? Either take a look at our blog installation service or alternatively, get in touch today to find out about the range of blogging services we offer to all kinds of business.