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Blogging … Building Your Personal Brand

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With so many bloggers and internet marketers out there, you have to make yourself stand out and get noticed.  The best way to achieve this is to create and maintain a unique personal brand.

It is important that you understand the power of having, maintaining and developing a strong brand. Never before has there been more ways for you to connect and build your personal brand online.

From Facebook to Linkedin to Google, your personal brand will be in the spotlight every day. So it’s important to ask yourself, are you making the right impression? You have to see every point-of-contact that you have online is an opportunity to create a positive personal brand for yourself. Your personal brand  is getting attention 24-hours-a-day, so make sure it makes the right impression.

A traditional personal brand carries your philosophy, purpose, passion, beliefs, ideas, stories and images. It is what you stand for. It is basically the way you market yourself to the world. A personal brand is your promise to the marketplace and those that come across you.  You must be willing to showcase yourself online. Building a personal brand will help you immensely in building an online business.

The first two questions you should answer are,

“What do I have to offer that no one else can?”

“What is it that you want to be known for?”

You need to identify the areas in which you have unique experience, as well as determining your most important core traits and the personal qualities that make you who you are, then communicate them consistently in everything you do online.

When building your personal brand, there are some things you want to make sure you keep in mind.  Your personal brand is equally important whether it’s with regards your blog or other social media sites you utilise. They have to be the same.

Discovering your personal passions and building your personal brand around them can lead to a very profitable business, while doing what you love every day.

Your first step is to establish your brand. Your blogging brand is like your online identity. It is what separates you from others in the same niche. It is what gives you a persona apart from just another name on the Internet.

Creating a mission statement is a great way to establish your brand. My Mission Statement is “I am dedicated to creating positive, life-changing difference in the lives of people throughout the world, professionally and personally creating a life full of happiness, success and health.”

I believe when creating a personal brand you need to do the following.

  • Build your personal brand around your passion
  • Be unique and consistent so as to stand out from the crowd
  • Make others aware of your expertise within your niche
  • Add value to the lives of others
  • Show honesty and integrity and deliver on your promises.
  • Take massive action to get your personal brand out there.
  • Convey what you have to offer others, by way of your skills and special knowledge, showing how you can benefit the lives of others.
  • Continue your personal development and improving your skills so that you constantly offer more value to others.

Whatever the Personal brand you are trying to build, remember actions speak louder than words. Try to be the best at what you do, be authentic, be honest, be focused on helping others, and above all else, add value in everything you do.

One thing is clear: your online reputation is really important. Taking the time to build a positive, consistent brand online will prove a massive asset to you.

Are you happy with the personal brand you’ve built?


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About the author: Larry Lewis
I'm Larry. As an Executive Life Coach, entrepreneur and writer, I am an unshakable optimist dedicated to helping you become the person you most want to be. I am devoted to sharing ideas, tools and resources that will help you create a better, stress free, well balanced life.

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