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The Platform you Build

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I can’t understate the importance of the platform you build if you want to create a successful business online.  A quality online platform will not only elevate your message but find you an audience interested in what you have to say.

Be careful though, because creating a platform although being crucial, is worthless if you don’t have a business s model or anything to sell, no matter how great your platform is, you won’t be able to make use of it to make money.

Having a platform gives you opportunities, because when you have people listening to you, you have something valuable. This is why I would recommend to anyone hoping to establish a business online to focus a lot of their attention on creating a blog writing on your passions, and a social network where you share your thoughts and knowledge.

The bottom line is that in order to build a platform, you have to make people’s lives better in one way or another, and you have to do so in a niche where people are willing to pay for your help. Solving people’s problems is the key attribute for many successful on liners.

To me the way to go for anyone looking towards the internet as their place to build a business I see a very simple formula, find a niche within the intersection between what you are passionate about and what other people are willing to pay for.

You have to see your platform as being your stage to shine a light on you and what you have to offer.  Your stage will attract an audience if you have something of value to offer to others and you are able to get your message out there.

The best platforms will include an ecommerce store, a blog, video’s and podcasts and social media networks like Twitter and Facebook.

You use your platform to make yourself heard and where you demonstrate your brilliance to others.

Anyone can get noticed and win big on the world wide web by building an awesome platform.

That brings me to the work I’m doing behind the scenes here at

I have always been about helping other people. Whether as a gym owner, life coach or personal development blogger that’s been my philosophy. Believe me its one that you should all follow. It not only brings you personal satisfaction but also there can be nothing better than help change the lives of others and be rewarded for doing so.

I’ve got a message! I’ve got something to say, something to share with others that will better their lives, and I just have to get them to hear it.

Platforms are a process, not a static creation. They are a long-term strategic move designed to grow slowly over time, and support your overall career and publishing goals. It is easy to lose sight of this fact but it is crucial to keep in mind, especially when you hear stories of other people whose platforms have suddenly taken off.


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About the author: Larry Lewis
I'm Larry. As an Executive Life Coach, entrepreneur and writer, I am an unshakable optimist dedicated to helping you become the person you most want to be. I am devoted to sharing ideas, tools and resources that will help you create a better, stress free, well balanced life.

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