I believe the key to success is in turning your passions into work, and building a business that focuses on adding value in business.
As a blogger you learn early on that if you want people to come back to revisit your blog, you need to provide them with something of value. There needs to be a benefit for these readers, something they get out of reading your posts in particular.
YOU can add value in your business!
Is it worth it? Most definitely, at the end of the day, success in business is measured by how much value you bring to the market. When I look at businesses, I can differentiate the truly successful ones by the fact that they are really creating value for their customers.
By “adding value,” I’m not talking about getting a customer to buy more, this is called upselling, and is definitely not adding value. I’m talking about showing the client how they can get more out of your product, without necessarily buying more from you.
If you believe in what you do, and the potential your product has for achieving what it says, so to speak on the label, that’s great, but what more can you do to ensure your customer gets the best results from the purchase of your product or ultimately how can you help them even more to achieve the solution they seek.
Can you see any untapped opportunities that would sit perfectly alongside one of your products?
Simply put value is something that helps create a positive effect on others. It positively help someone achieve something.
One key element in the creation of successful brands is the ability to augment a core product or service with additional and distinctive values that distinguish it from the competition, but more importantly add value to your customer that truly helps them deliver positive results.
Let me give you a simple example of how this would work. Let’s say your core product happened to be Badminton Rackets. There are undoubtedly a lot of other brands of badminton rackets as well as many sports shops online that will be selling similar rackets. So what can make you stand apart, give you the edge. Of course nothing will help if your product isn’t quality, so this is of foremost importance. As long as your product can stand up to the test of quality, what can you add to your offer to make your value stand out.
Solving problems is the best way to provide value. Figure out a pain point and offer a solution for it. If you can offer them a solution that solves their problems you can easily deliver value.
I sold a Badminton racket from my online amazon sports shop. A client was kind enough to send me a 5 star review. They said how great the racket was, but unfortunately it hadn’t helped him win his games. So the add on solution he would jump at, is of course improve your game, learn to win etc.
You could add to the sale:
[li]A e-book on ‘How to Improve Your Badminton Game,’[/li] [li]A Video Series providing a fitness program for Badminton Players[/li] [li]A coaching session to analysis a players current game[/li] [li]
Membership Program for beginners to advanced badminton players
All of these could create extra value. Just like when I write a blog post, I hope my readers will go ahead and implement the ideas I offer and see positive results. That then mean indeed I’ve created added value.
So start thinking about it, how can you add more value to your customers no matter what you sell.