Successful businesses start with a great idea, but to take things to the next level they need to create an identity which is down to good branding. A personal brand can be your most valuable asset
Thanks to the noise and clutter online and beyond, it takes a lot more than a great product or service to establish your brand, and for others to see your business as an authority. But success online is dependent on establishing a powerful brand so the effort is worth it that you have to put in.
We all recognise the top brands straight away. Every one of you I have no doubts will immediately recognise not only the names but the logos of these well known brands.
You have seen these company promitong on billboards, TV commercials, web pages, magazine ads, , newspapers, simply everywhere, they have pounded there brand into your psyche.
Of course we’re talking about the best of the best here, but every business has the potential to get their brand out there, to get it seen, noticed and remembered.
It will take a lot of effort and patience, persistence, you’ll have to lead with your strengths work at building relationship and put a good marketing strategy in place using the full gamut of tried and tested methods.
You have to make sure you’re delivering the right message. Because the brand message you put out there tells people what they’re getting with your company.
For apple customers they know they’re getting sleek, well-built, and beautiful technically advanced user-friendly products, like the i-phone or i-pad.
To me Microsoft will always be the company that provided the platform, software and tools that brought the power of the PC to my hands.
Coca-Cola is probably universally better recognized than any other in the world. Coke’s brand promise of fun, freedom, and refreshment resonates nearly everywhere.
Unless you live on the moon, Google is an integral part of an onliners life, it is the power house of search engines and so much more. Google has been kind enough to bring many of you here, and provides the search engine most of us use to navigate the world wide net.
Whose town doesn’t have a McDonalds? Or whose child doesn’t love their chicken nuggets? McDonalds is the world’s largest chain of hamburger fast food restaurants, serving more than 58 million customers, home of the Big Mac and every child’s favourite eatery.
Branding has always been key to building a business, and in the world of the Internet it has become even more important for grabbing attention.
So start building your brand.
- Be clear about exactly who you serve
- Demonstrate the solutions you provide
- Start putting together your message to the world.
Creating your brand takes time but is certainly worth the effort. Make your products great and your brand the one people trust.