I was working with a passion for business mentoring client last week who has come to me to try and discover the answer to what he needs to do to turn his business around.
You may be surprised to find out that I don’t believe the first thing on our agenda was indeed a question of the business itself.
In fact I believe that he needs to discover his why. My first question to him was ‘what is your why.’
Starting with his motivation and purpose will find many of the answers he seeks. When you first think about why you want to do something, the actions you take as a result of that, and how you do them, will give you a clear indication of what is or isn’t happening within the business in this point of time.
Knowing what is your why propels you towards your dream, and at the same time closer to authenticity, closer to being the person you are meant to be.
Finding your why has got to be one of the most important things you can do for both your life and your business. . It will point you in the direction of your purpose in life. Show you what you are passionate about. It is unbelievable to me how many people struggle through not having any idea about their ‘why’. Indeed they are clueless to what it is they’re really trying to do, they just amble on.
In business they spend so much time searching for the answers to business success never thinking about the ‘why’.
So why is the ‘why’ important? Well, because it is what drives the passion, the heart and soul of both you and your business.
In reality it gives you a bigger reason for being in business than just making a profit. In a way I refer it as being ‘the calling’. Man has achieved incredible feats when called to arms, when driven by a passion and desire; something meaningful to them, far exceeding just monetary value.
We all have the ability, right now, to accomplish more than ever before. We are capable of exceeding our wildest dreams in respect of our achievements, happiness, and personal fulfillment but only when our energies our fueled by our ‘why’.
It is what is needed to unlock our full potential for success.
We all need motivation to keep moving forward. Your why gives you the power to push through the tough times and the motivation to dig deep when nothing seems to be going your way.
To have success in anything in life you need to know your why.
Your why must be very clear and defined, and until it is you will go nowhere with your business. You need total clarity with your why, simple!
What does success mean to me?
What am I most passionate about?
If I could make a difference to the world, in what way will I do this?
What is my vision for my life?
I’d like you to imagine that you are about to attend one of the most important occasions of your life. All your friends, you family, your business associates and everyone who is of importance to you is going to be there. It’s your funeral.
There’s a recording of your voice coming through the sound system..
You’re addressing the room.
You’re telling them the story of your life.
You’re telling them the ‘why’ that powered your entire existence.
How would you want this story to go?
Let them all see how your wonderful business realised your dreams, and made your why a reality.
My why is to be the best I can be, and to encourage others to do the same. It’s about inspiring people to believe in themselves and their potential.
It’s time for you to define your WHY. Really think about it. Write it down.
You will then always have it as a reminder when you go through those down days.
Do you know your why? Please, share it with us here!