When I first launched my website, I was clueless about what I was doing. , I made a lot of mistakes and had my fair share of setbacks.
Eventually things started to click and my blog has opened up many opportunities for me.
My blog is my online voice. It has created my identity saying “who I am” to the world. It has become my personal brand. A blog is a vehicle through which you are sharing a piece of yourself with the world. Over at Healthy Lifestyles Living, slim Express and here at larry-lewis.com you get a great idea of who I am, what I stand for, and even the type of person I am.
I am sure the most common question we online business people ask of ourselves is “how effective is our personal brand and what can we do to make it more powerful?”
Everyone knows how important branding is and we recognize Coca Cola, Mercedes or Apple in a split second.
When I look at what I have achieved the one thing that disappoints me is the weakness of only one of my websites, this one. The others are successful in whichever way you define the word success, but this one has never really achieved much. The reason this bothers me is that it carries my name, and that is important to me. So I’m determined to get it right.
I know I have to be unique. I want to not just write blog posts, but also make podcasts, create videos and slideshows. I want it to make the difference, really help people deal with their problems, and that’s exactly what I intend doing.
I’m going to take it down a very specific area, one that I know a lot about. I believe wholeheartedly that what I’m going to write about will help many people.
I know I’ll need to be recognized as an authority in this niche. So I’ll have to work at establishing myself as an “expert” (I hate the expression, and I hate “guru” even more.
We must always remember that our personal brand is built from the thoughts and words and reactions of other people, it’s shaped by how you present yourself publicly. This is something that you have control over. You can decide how you would like people to see you and then work on publicly being that image. Consider your goals for the brand.
I am really looking forward to rebuilding this site and being extremely focused on what it is I’m doing.
Look out for it, it’s happening soon!
