There are still some old school business people out there that consider the whole idea of blogging for their business rather alien. Unfortunately for these people, they will never understand that the world is changing and blogging is a whole lot more than just a bunch of young people ranting about the world. There are some very professional companies out there that have tapped into this market and are reaping the rewards for recognizing the trends and new approaches to attracting new customers.
In the last few months several businesses have asked me how to approach corporate blogging. Others have asked me a variety of questions: How can I increase traffic to my company’s
site? How can I win more loyal customers? When will I ever hit the number one mark in Google search results? These organisations are asking questions to help them decide whether to expand their boundaries online.
To many companies it all seems like a daunting task to establish and maintain a successful online corporate presence especially when it comes to driving traffic; but the decision to launch and maintain a company blog can be one of the most rewarding choices you could make for your business online.
Here are 5 solid reasons your company will flourish through maintaining a blog.
1. Search Engines love Blogs
Maintaining a blog gives you the distinct advantage of easily creating new content on a regular basis. Search engines, especially Google, place higher priority on sites that constantly produces fresh, valuable content that is useful for the web at large. Static, unchanging websites can give the impression that your company is not moving forward and not creative.
Take the opportunity to blog about about new products, new experiences, useful tips and guides for your customers and publish company news through this medium. The search engines will reward you with targeted traffic.
2. Connect With Your Customers & Prospects
Blogging opens up the lines of communication unlike traditional marketing. You will now have an excellent opportunity to find out who your customers really are and gain deep insight into their preferences and dislikes. Knowing your customers better will help you to find and keep more just like them.
Take the time to interact with your customers and prospects and gain valuable feedback while expressing your company’s vision and goals.
3. WordPress – Advanced & Easy to Use Platform
Of course, the blogging platform of choice is WordPress, which can be downloaded from WordPress.org. http://wordpress.org/ Lots of big names are using WordPress such as CNN, Time and BBC; and we all know how successful they are online.
WordPress makes publishing content as easy as saving a Microsoft Word document while offering a professional platform that can help drive any business to online success.
4. Easy SEO Integration – Increase Targeted Traffic
Blogs are excellent for Search Engine Optimisation (SEO) and with WordPress, SEO integration is as easy as 1, 2, 3. .
WordPress offers the ability to manage SEO while you write and create content targeted at customers and prospects within your niche. While there are many professional SEO’s out there who charge an arm and a leg for their services, you will be well on your way to being a pro yourself or simply keep these tasks in-house.
5. Commanding Influence & Authority
Having a blog to complement your present marketing efforts gives the opportunity to build credibility and authority. Your regular marketing messages are good but can be like a resounding cliche in the minds of your prospects and customers. Blog posting allows for the excellent opportunity for your visitors to get to truly know your work and solutions, request help and advice. There’s no better person to answer those product questions but you. Use this medium to build your authority and influence your customers to purchase.
The older, major companies are now sitting up and taking notice of the blogosphere. They can no longer depend on their tried and true advertising methods and must take up blogging as a part of the overall marketing strategy for their company.
Many companies are also amazed at the amount of traffic that is generated by blogging. If you have an online website, you simply must be blogging to increase your traffic. It is almost a force unto itself and you might be able to cut your other advertising budget simply because of the increased traffic that you gain from your blog. What’s more, it’s all free and anything that brings you business without costing you a cent must be used, doesn’t it.
The simple fact of life today is if you have any kind of business at all, you must be blogging. Those who do not recognize the advertising power of blogs will simply be left in the dust of those that do and no one wants to be that business. Increased traffic, a connection to your customers and a chance to bring some fresh content to your customers regularly are all benefits to blogging for your business. It’s simple to start a blog for your business whether you are an online business or off, there is nothing but gain in this simple and highly effective form of advertising.
Most importantly, take that first step and make your mark in the blogosphere. Your customers and prospects are spending much of their time online so its time to grab their attention, build relationships you’ve never had before and reap the rewards of increased traffic and sales.
So are you going to let your company be seen in the blog world or are you going to be invisible.
Speak to us and find out how we can help you with all things blogging. Email us at email@example.com.